Toolbank Brands

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Red Gorilla



Rentokil has been a household name since 1927, and is seen as the number one pest control brand in the UK. A recent survey found Rentokil to be the brand most associated with pest control products by consumers.

A survey instigated by Rentokil products showed over 65% of consumers have experienced a pest control problem in the past 12 months, with pest numbers only set to increase in the future according to reports.

According to a report published in 2006* the market is valued at over £54m at RSP, with the leading brand, Rentokil, enjoying over 28% market share (at the time of the report) and growing year on year. It is estimated the market by value is divided approximately 50/50 between Insect control and Rat & Mouse control.(*Source Mintel, Edengene & Rentokil).

Over 50% of those questioned identified Rentokil as the brand most trusted to deal with a pest control problem in the house; 30% more than its nearest rival. The Rentokil Products Range currently consists of over 60 products, and is split into two main categories: Insect control and Rat & Mouse Control.

Insect Control - with over 30 products in the range and can be sub-divided
into the following categories:

Ant control
Fly & Wasp Control
Insectrol Range
Moth Control

Rat & Mouse Control - over 30 products in the range and can be sub-divided
into the following categories:
Mouse & Rat Baits
Mouse & Rat Traps
Ultrasonic Products.

Rentokil are committed to growing the range every year, they offer both
traditional and unique products to help get rid of your pest control problem,
but above all, they are seen as a brand name commanding respect and trust.

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